Describe the "fear appeal" and how it's used in public health messaging. Give an example or create your own public health message using the fear appeal.

QUESTION POSTED AT 28/05/2020 - 11:48 PM

Answered by admin AT 28/05/2020 - 11:48 PM

A fear appeal is a persuasive message that attempts to arouse fear in order to divert behavior through the threat of impending danger or harm. It presents a risk, presents the vulnerability to the risk, and then may, or may not suggest a form of protective action. Hope this helps 
and example could be the tobacco commercials, and how they try and convince us the views not to smoke
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