An entrepreneur wanted to sell washing machines with dryers in a tropical country. to his disappointment, he found that nobody wanted to buy these machines. he realized that the dry climate of the country contributed to his failure. people usually hung their washed clothes out in the sun to dry. the lack of _____ was responsible for the failure of his product.

QUESTION POSTED AT 28/05/2020 - 11:54 PM

Answered by admin AT 28/05/2020 - 11:54 PM

The lack of market receptiveness was responsible for the failure of his product.
This entrepreneur didn't think really hard about this venture - he wanted to sell drying machines to people living in a tropical country. Obviously they will dry their washed clothes in the sun rather than use machines which are quite unnecessary in their climate.
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