Which type of business orientation offers the same basic product to all customers?

QUESTION POSTED AT 02/06/2020 - 01:50 AM

Answered by admin AT 02/06/2020 - 01:50 AM

The answer to this question is undifferentiated marketing. Undifferentiated marketing is a strategy which offers only one product or service to the market. This is also known as mass marketing. In this strategy, it shows that advertising and marketing research costs and expenses for the product and services are low. It also has an advantage of having higher sales for using this strategy.
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